Thursday, December 5, 2013

Origami Kami - Project Update #2

We're one week away from Alpha! It seems like this semester has flew by, but I can't wait to show of our current game at the Open House. I worked this whole week to create a media packet for the event that we could use for our promotional materials at the event as well as our future game events.

This past summer, I interned at Ubisoft San Francisco in their Marketing/Promotions Department. I learned a lot about the process and groundwork that large triple-A publishers go through to show off their games before they release to the public. While some of the strategies don't translate to our game and group (as independent or student respectively), I have some great ideas and networks our team can use when we're closer to release.

I talked to the team about the idea of Promotions and what it can mean to our game. We can be disruptive and different while still using some mainstream channels to show our game off to the largest audience. I'm so excited to get started in the Spring when we can plan out our game plan for GDC and other local game events. I want to take my experiences from this summer and last year and make Origami Kami one of the most talked about games the undergrad capstone has ever seen.

Here's a picture of our game courtesy of Eric's Blog:



I also had the team practice an exercise where we pretend talked about our game to someone who had never seen it. It's something that I'm tried using this semester to refine our presentation skills while also getting everyone more connected on the spirit and core of the game.

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